Topic
Articles about social video
Guides, comparisons and playbooks about social video, from the team behind ReScreen, the native screen recorder and editor for Mac.

Video Marketing
How to Make a Promo Video for Software: A Screen-Recording Workflow That Needs No Agency
A promo video for software is a short, specific showing of the product doing something worth wanting. Here is the format, the script, the recording and the edit.
5 min read
Video Marketing
How to Build a YouTube Channel for a Software Company That Customers Actually Use
Most software company channels are a webinar graveyard. Here is a practical way to build a tutorial channel people search for, watch and come back to.
6 min read
Video Marketing
How to Make a SaaS Launch Video From a Screen Recording (No Agency)
You do not need an agency or motion graphics to launch. A clear 60-second structure and a well-framed screen recording will carry a SaaS launch video.
6 min read
Video Marketing
Screen Recordings for Social Media Marketing: A Strategy for LinkedIn, X and Shorts
Your product is your best content and it is already on your screen. A practical system for turning short screen recordings into a steady social media presence.
6 min read
Product Features
Vertical Screen Recording for Shorts, Reels and TikTok From One Landscape Take
Your screen is wide and the feed is tall. ReScreen's vertical presets reframe one landscape recording into 9:16 and follow your pointer so the action stays in shot.
6 min readAbout social video articles
Short vertical video is a different shape from a tutorial. These articles cover vertical screen recording for Shorts, Reels and TikTok, screen recordings for social media marketing and the vertical video feature that reframes one landscape take for a tall feed.
Record the next one properly
Install it, hit ⌥⌘R, and watch a take that would normally cost you an evening in a timeline come out finished.
macOS 13 Ventura or later · Apple Silicon and Intel