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ReScreen

Product demo recording

Product demo videos that look produced — without the production.

Record the walkthrough once. ReScreen zooms to your clicks, steadies the pointer, frames your camera and exports up to 4K — on your Mac, with nothing uploaded.

Photograph illustrating product demo recording: Record the walkthrough once. ReScreen zooms to your clicks, steadies the pointer, frames your camera and exports up to 4K — on your Mac, with nothing uploaded.
Product demo recording in focus · Editorial photograph

The problem

Recording the demo takes ten minutes. Making it watchable takes the afternoon: a 4K screen shrunk into a small player so nobody can read the button you pressed, zooms keyframed one click at a time, a loading spinner to cut around, and a second export because the first came out the wrong shape.

What happens instead

Pick the Product Demo preset — 4K at 60 frames per second — and record the window you are demonstrating. Every click becomes a zoom you can move or delete, the pointer is redrawn larger and steadier, a slow loading screen can run at double speed, and the same take exports as a landscape MP4 for your site and a vertical cut for the feeds.

In detail

What product demo recording actually does

A preset made for demos

The built-in Product Demo preset records at 4K and 60 frames per second with a 1.4× zoom, so interface motion stays smooth and text stays sharp when a zoom magnifies it. Save your own variation as a preset for the next release.

The viewer always knows where to look

Clicks, drags and scrolls become zoom blocks while you record, grouped so a five-field form is one steady zoom instead of five lurches — and every block stays yours to move, retime or delete.

Only the app you are selling

Record one window or one application instead of the whole display, so a second monitor, another app or a chat notification never reaches the take. The recorder’s own windows are left out of the capture.

One take, every placement

Destination tiles reframe the finished edit for YouTube, LinkedIn, X, Shorts, Reels, TikTok and the Instagram feed, so the website demo and the social cut come from the same recording.

Specifications

The short version

Demo preset
4K at 60 FPS with a 1.4× zoom
Capture
Display, window, application or drawn region
Direction
Automatic zoom on clicks, drags and scrolls
Clean-up
Trim, ripple delete, 0.5× to 4× per section
Delivered as
MP4 or MOV, H.264 or HEVC, up to 4K
Uploaded
Nothing — recorded and exported on your Mac

Software demo video software for Mac

A software demo is the shortest honest answer to "what does it do". People search for it as a product demo, a software demo video, an application demo video, a SaaS product video, a software product demo or a software demonstration video. They want the same thing: a recording of the product being used, framed so a viewer can follow it. ReScreen is built for that job on a Mac, with zooms that follow your clicks, a steady pointer and 4K export.

Make a product demo video, step by step

Choose the Product Demo preset, record the window of the product, and talk through one task. Let the zooms build themselves, cut the stumbles, speed up any loading screen and export. How to record a software demo is the full walkthrough, a product demo script template gives you something to read from, and SaaS demo best practices covers what to show first.

Product video, walkthrough and explainer formats

A demo is only one format. A product walkthrough takes a viewer through one flow, an explainer video argues why the product exists, and a showcase or reveal video is short and visual. The recording tools are the same for all of them, and landing page product videos and SaaS launch videos show how each is used. If you are choosing between a recorder and an interactive demo platform, the best product demo software explains the difference.

Recording a pull request or release demo

A short recording of a change working is often clearer than a description of it, and developers use them in pull requests and release notes. Record the window you changed, keep it under two minutes and export an MP4 that plays inline. Screen recording for developers and how to write release notes give examples.

Tips for recording software demos

Show one task, lead with the result, stay in the real product, and finish on the next step. Record at the preset so text stays sharp when it is zoomed, and keep your demo account tidy before you start. The details are in SaaS demo best practices; if you would rather not do it yourself, an agency or DIY explains when each makes sense.

A product video maker for the real interface

ReScreen is a product video maker for demos of the real interface, not for animation. If you need a product demonstration animation or a fully produced explanation, an agency or DIY explains where each fits. What it makes well is the product explanation video that is a recording: a walkthrough, a showcase, a reveal or a software sales demo. Great product videos, cool product videos and good product videos all share the same ingredients: one idea, text that is readable when it matters and a result held long enough to see.

FAQ

Questions about product demo recording

Which settings should I use to record a product demo video?

Start from the Product Demo preset: 4K at 60 frames per second with a 1.4× zoom. The resolution keeps small interface text sharp when a zoom magnifies it, and 60 FPS keeps scrolling and pointer movement smooth. Record a single window or application rather than the whole display.

Can I edit the demo without exporting it to another app?

Yes. Stopping the recording opens the take in ReScreen’s timeline, where you split, trim, ripple-delete and change the speed of a section. Titles, captions and music are not included, so add those in another editor or on the platform where the video will live.

Is the data in my demo account uploaded anywhere?

No. Recording, editing and export all run on your Mac, and ReScreen has no server that receives video. A demo environment full of customer-like data stays on the machine it was recorded on, and you decide where the finished file goes.

What is a product demo video?

A product demo video is a recording of a product being used to complete a task, narrated so a viewer can follow it. It is shorter and more specific than an explainer, and it is usually recorded from the real product. ReScreen records one on a Mac with zooms, a readable cursor and 4K export.

Is ReScreen an interactive demo platform?

No. It records a video of the real product. Interactive click-through demos are a different category of software, built from captured screens that a visitor clicks through, and the best product demo software guide explains how to choose between the two.

From the blog

Guides that use product demo recording

Video Marketing

Best Product Demo Software: Screen Recorders, Interactive Demos and Demo Automation Compared

'Product demo software' covers four different kinds of tool. Here is what each does, which job it suits, and how to choose without comparing the wrong things.

5 min read

Video Marketing

How to Make a Promo Video for Software: A Screen-Recording Workflow That Needs No Agency

A promo video for software is a short, specific showing of the product doing something worth wanting. Here is the format, the script, the recording and the edit.

5 min read

Video Marketing

Product Demo Script Template: A Fill-In Script and a Worked Example for Software Demos

A demo script is a list of beats, not a speech. Here is a five-part template for software demos and launch videos, with timings and a worked example to adapt.

5 min read

Video Marketing

Product Demo Video Agency or DIY? When to Hire and When a Screen Recorder Is Enough

An agency makes brand films and animation well; a screen recorder makes walkthroughs of the real product faster. Here is how to choose, and how to brief either.

5 min read

Video Marketing

SaaS Demo Best Practices: Twelve Rules for Product Demos People Watch to the End

A good SaaS demo is short, specific and recorded from the real product. Twelve rules for software demos, the formats to choose between and the mistakes that lose viewers.

5 min read

Video Marketing

How to Record a Software Demo

A step-by-step method for recording a software demo people can follow: prepare the machine, capture the right window, get the microphone right, then trim and export.

14 min read

Video Marketing

How to Make a Product Demo Video That Converts

Most demo videos are feature tours nobody finishes. Here is how to plan and script a short demo around one outcome, with a five-beat script you can copy.

8 min read

Record the next one properly

Install it, hit ⌥⌘R, and watch a take that would normally cost you an evening in a timeline come out finished.

macOS 13 Ventura or later · Apple Silicon and Intel