Video Marketing
Market your product with screen recordings
Playbooks for product demos, launch videos, tutorials, onboarding and sales videos — how software teams show their product with a screen recorder.
Video Marketing
Customer Onboarding Videos That Shorten Time-to-Value and Reduce Churn
New customers rarely leave because the product is bad. They leave because they never reached the part that is good. Short onboarding videos get them there.
5 min readVideo Marketing
How to Build a YouTube Channel for a Software Company That Customers Actually Use
Most software company channels are a webinar graveyard. Here is a practical way to build a tutorial channel people search for, watch and come back to.
5 min readVideo Marketing
How to Make a SaaS Launch Video From a Screen Recording (No Agency)
You do not need an agency or motion graphics to launch. A clear 60-second structure and a well-framed screen recording will carry a SaaS launch video.
5 min readVideo Marketing
How to Make Software Tutorial Videos Customers Actually Finish
Tutorials get abandoned when they are long, quiet and hard to follow. A repeatable method for short, clear software tutorials, with the settings that speed it up.
5 min readVideo Marketing
How to Record a Product Demo Video That Converts
Most demo videos are feature tours nobody finishes. Here is a step-by-step method for a short demo built around one outcome, and the settings that make it quick.
5 min readVideo Marketing
Landing Page Product Videos: Show Your Product in 60 Seconds
A hero video has seconds to show what your product does. How to plan, record and export a 60-second landing page product video that works on mute.
5 min readVideo Marketing
Sales Demo Videos for Outbound: A Playbook for Personalised Async Demos
Prospects ignore paragraphs and dodge calendar links. Here is a repeatable way to send a short, personal demo video instead — and record it in one take.
5 min readVideo Marketing
Screen Recordings for Social Media Marketing: A Strategy for LinkedIn, X and Shorts
Your product is your best content and it is already on your screen. A practical system for turning short screen recordings into a steady social media presence.
5 min readRecord the next one properly
Install it, hit ⌥⌘R, and watch a take that would normally cost you an evening in a timeline come out finished.
macOS 13 Ventura or later · Apple Silicon and Intel