Topic
Articles about marketing
Guides, comparisons and playbooks about marketing, from the team behind ReScreen, the native screen recorder and editor for Mac.
Video Marketing
How to Make a Promo Video for Software: A Screen-Recording Workflow That Needs No Agency
A promo video for software is a short, specific showing of the product doing something worth wanting. Here is the format, the script, the recording and the edit.
5 min read
Use Cases
How to Write Release Notes: Examples, a Template and When to Add a Video
Good release notes say what changed for the user, in order of how much it matters. Here is a template, a sample set of app release notes and when a recording helps.
4 min read
Video Marketing
Product Demo Script Template: A Fill-In Script and a Worked Example for Software Demos
A demo script is a list of beats, not a speech. Here is a five-part template for software demos and launch videos, with timings and a worked example to adapt.
5 min read
Video Marketing
Product Demo Video Agency or DIY? When to Hire and When a Screen Recorder Is Enough
An agency makes brand films and animation well; a screen recorder makes walkthroughs of the real product faster. Here is how to choose, and how to brief either.
5 min read
Video Marketing
SaaS Demo Best Practices: Twelve Rules for Product Demos People Watch to the End
A good SaaS demo is short, specific and recorded from the real product. Twelve rules for software demos, the formats to choose between and the mistakes that lose viewers.
5 min read
Video Marketing
Video Marketing Strategy for Software Companies: A Practical Plan Built on Screen Recordings
Video marketing for software is mostly showing the product working. Here is a plan: goals, formats by funnel stage, a production routine and the few metrics worth tracking.
8 min read
Video Marketing
How to Build a YouTube Channel for a Software Company That Customers Actually Use
Most software company channels are a webinar graveyard. Here is a practical way to build a tutorial channel people search for, watch and come back to.
6 min read
Video Marketing
How to Make a Product Demo Video That Converts
Most demo videos are feature tours nobody finishes. Here is how to plan and script a short demo around one outcome, with a five-beat script you can copy.
8 min read
Video Marketing
How to Make a SaaS Launch Video From a Screen Recording (No Agency)
You do not need an agency or motion graphics to launch. A clear 60-second structure and a well-framed screen recording will carry a SaaS launch video.
6 min read
Video Marketing
Landing Page Product Videos: Show Your Product in 60 Seconds
A hero video has seconds to show what your product does. How to plan, record and export a 60-second landing page product video that works on mute.
7 min read
Video Marketing
Sales Demo Videos for Outbound: A Playbook for Personalised Async Demos
Prospects ignore paragraphs and dodge calendar links. Here is a repeatable way to send a short, personal demo video instead — and record it in one take.
6 min read
Product Features
Screen Recording Backgrounds and Padding: Make a Capture Look Designed
A raw capture reads as a screenshot that moves. Padding, rounded corners, a shadow and a background of your own make the same take look designed.
6 min read
Video Marketing
Screen Recordings for Social Media Marketing: A Strategy for LinkedIn, X and Shorts
Your product is your best content and it is already on your screen. A practical system for turning short screen recordings into a steady social media presence.
6 min read
Product Features
Vertical Screen Recording for Shorts, Reels and TikTok From One Landscape Take
Your screen is wide and the feed is tall. ReScreen's vertical presets reframe one landscape recording into 9:16 and follow your pointer so the action stays in shot.
6 min readAbout marketing articles
Video is how software companies show, rather than claim, what the product does. These articles cover a video marketing strategy for software companies, landing page product videos, SaaS launch videos and promo videos made from a screen recording.
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