Topic
Articles about marketing
Guides, comparisons and playbooks about marketing, from the team behind ReScreen, the native screen recorder and editor for Mac.
Video Marketing
How to Build a YouTube Channel for a Software Company That Customers Actually Use
Most software company channels are a webinar graveyard. Here is a practical way to build a tutorial channel people search for, watch and come back to.
5 min readVideo Marketing
How to Make a SaaS Launch Video From a Screen Recording (No Agency)
You do not need an agency or motion graphics to launch. A clear 60-second structure and a well-framed screen recording will carry a SaaS launch video.
5 min readVideo Marketing
How to Record a Product Demo Video That Converts
Most demo videos are feature tours nobody finishes. Here is a step-by-step method for a short demo built around one outcome, and the settings that make it quick.
5 min readVideo Marketing
Landing Page Product Videos: Show Your Product in 60 Seconds
A hero video has seconds to show what your product does. How to plan, record and export a 60-second landing page product video that works on mute.
5 min readVideo Marketing
Sales Demo Videos for Outbound: A Playbook for Personalised Async Demos
Prospects ignore paragraphs and dodge calendar links. Here is a repeatable way to send a short, personal demo video instead — and record it in one take.
5 min readProduct Features
Screen Recording Backgrounds and Padding: Make a Capture Look Designed
A raw capture reads as a screenshot that moves. Padding, rounded corners, a shadow and a background of your own make the same take look designed.
5 min readVideo Marketing
Screen Recordings for Social Media Marketing: A Strategy for LinkedIn, X and Shorts
Your product is your best content and it is already on your screen. A practical system for turning short screen recordings into a steady social media presence.
5 min readProduct Features
Vertical Screen Recording for Shorts, Reels and TikTok From One Landscape Take
Your screen is wide and the feed is tall. ReScreen's vertical presets reframe one landscape recording into 9:16 and follow your pointer so the action stays in shot.
5 min readRecord the next one properly
Install it, hit ⌥⌘R, and watch a take that would normally cost you an evening in a timeline come out finished.
macOS 13 Ventura or later · Apple Silicon and Intel