By the ReScreen team · · 5 min read
You recorded a clean demo of your product and dropped it into the landing page. Next to a competitor's clip it looks wrong, and it takes a moment to see why. Theirs floats on a soft gradient with rounded corners and a gentle shadow. Yours is a hard-edged rectangle of user interface, menu bar to Dock, that reads like a screenshot that happens to move. A screen recording background, a little padding and rounded corners are what separate the two, and until recently getting them meant a motion-graphics tool.
Why does a raw capture look unfinished?
An edge-to-edge screen capture has no frame. The video's border is the app's border, so the interface collides with whatever surrounds the player: a white web page, a dark slide, a social feed.
Designers solved this for still images long ago: product screenshots sit on a background with space around them, soft corners and a shadow. Video gets judged by the same standard, fairly or not.
A raw capture also contains nothing of your brand. The colours are your operating system's, the shape is your monitor's, and in a feed of similar clips there is no cue that this one is yours.
The old way: a motion-graphics detour
The conventional fix is to import the recording into a motion-graphics editor, add a background layer, scale the footage down, mask the corners, add a drop shadow, and render. It works, and it has three problems:
- It needs a tool, and a skill, most founders and marketers do not have.
- It adds a second encode, which costs time and a little sharpness.
- It has to be rebuilt, or at least re-rendered, for every video and every aspect ratio.
What ReScreen's canvas settings control
ReScreen is a native macOS screen recorder and editor, and it treats the frame around your recording as part of the edit. The canvas controls sit in the editor, and the preview updates as you move them.
| Setting | Options or range | What it is for |
|---|---|---|
| "Aspect ratio" | 16:9, 9:16, 1:1, 4:3, 3:4, Original, Custom | Matching the shape to where the video will live |
| "Screen framing" | "Fit screen" or "Fill canvas" | Showing the whole screen, or filling the canvas and following the action |
| "Background" | Solid, Gradient, Blur, Image | What appears behind and around the recording |
| "Padding" | 0–20 % | How much background shows around the screen |
| "Corner radius" | 0–60 px | Softening the hard corners of the capture |
| "Shadow" | None, Soft, Medium, Strong | Lifting the screen off the background |
| Border | Width 0–20 px, colour, opacity | A crisp edge on light interfaces against light backgrounds |
A new project starts with a gradient background, a small amount of padding, a 16 px corner radius and a soft shadow, so a take looks framed before you have touched anything.
Four backgrounds, and when to use each
- Solid. One colour. The safest choice for documentation, and for embedding on a page whose background you want to match exactly.
- Gradient. Two colours, entered as HEX values, so you can use your actual brand palette rather than an approximation of it.
- Blur. A blurred copy of the recording itself fills the canvas. It always harmonises with the content, a good default when you have no brand colours to hand.
- Image. Your own file: a brand pattern, a photograph, a texture. It is stored inside the project folder, so it moves with the project.
How much padding is the right amount?
Padding is a trade between polish and legibility. Every percentage point of background is a percentage point your interface is not using.
- 0 % gives a full-bleed capture. Right for dense technical walkthroughs, where every pixel of code or data matters.
- Around 4–8 % is a subtle frame that keeps the interface large. Sensible for tutorials and courses.
- 10–20 % makes the background a design element. Right for hero videos, launch clips and social posts.
If generous padding makes the interface too small, let Smart Zoom bring the detail forward at the moments that matter. A border earns its place mainly when a white app sits on a pale background and the edge would otherwise dissolve.
Which users get the most out of it?
Founders and product marketers making a hero clip. A framed recording on brand colours sits comfortably in a designed page, which is the subject of landing page product videos that show the product in sixty seconds. The same applies to a SaaS launch video made from a screen recording.
Social media managers. Square and portrait canvases turn a landscape demo into a native-looking post; the details are in the guide to vertical screen recording for Shorts, Reels and TikTok.
Course creators and educators. A consistent frame across forty lessons makes a course feel like one product. Save your look as a preset once and every new recording starts with it.
Anyone on camera. The webcam overlay has its own border and shadow settings, and it looks best when they echo the screen's. The webcam overlay shapes guide covers matching the two.
Nothing is baked in
The capture itself is never altered. Canvas, background and frame are instructions in the project, applied by the compositor in the preview and at export. That has three useful consequences:
- You can change your mind at any time, even after a rebrand.
- One recording can be exported with different looks for different destinations.
- The ready-to-play MP4 written when you stop keeps the untouched capture, so an unstyled original is always there.
Preview and export share one compositor, so the frame you see is the frame you get. Everything is rendered on your Mac; no footage is uploaded to be styled.
What it does not do
The canvas frames your recording; it is not a graphics package. There are no text overlays, titles, annotations or animated backgrounds, and the webcam background cannot be removed or blurred. If a video needs a title card or lower third, add it in another tool after export.
Next step: frame a take you already have
Open an existing recording, set a gradient in your brand colours, raise the padding to around 8 % and compare the preview with the raw capture. The complete list of canvas options is on the canvas and backgrounds feature page.
ReScreen runs on macOS 14 Sonoma or later, on Apple Silicon and Intel, and every plan includes every canvas feature with no watermark. See the monthly, yearly and lifetime options on the pricing page, or download ReScreen for macOS and give your next recording a frame.
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