Topic
Articles about product demos
Guides, comparisons and playbooks about product demos, from the team behind ReScreen, the native screen recorder and editor for Mac.
Video Marketing
Best Product Demo Software: Screen Recorders, Interactive Demos and Demo Automation Compared
'Product demo software' covers four different kinds of tool. Here is what each does, which job it suits, and how to choose without comparing the wrong things.
5 min read
Video Marketing
How to Make a Promo Video for Software: A Screen-Recording Workflow That Needs No Agency
A promo video for software is a short, specific showing of the product doing something worth wanting. Here is the format, the script, the recording and the edit.
5 min read
Use Cases
How to Write Release Notes: Examples, a Template and When to Add a Video
Good release notes say what changed for the user, in order of how much it matters. Here is a template, a sample set of app release notes and when a recording helps.
4 min read
Video Marketing
Product Demo Script Template: A Fill-In Script and a Worked Example for Software Demos
A demo script is a list of beats, not a speech. Here is a five-part template for software demos and launch videos, with timings and a worked example to adapt.
5 min read
Video Marketing
Product Demo Video Agency or DIY? When to Hire and When a Screen Recorder Is Enough
An agency makes brand films and animation well; a screen recorder makes walkthroughs of the real product faster. Here is how to choose, and how to brief either.
5 min read
Video Marketing
SaaS Demo Best Practices: Twelve Rules for Product Demos People Watch to the End
A good SaaS demo is short, specific and recorded from the real product. Twelve rules for software demos, the formats to choose between and the mistakes that lose viewers.
5 min read
Video Marketing
Video Marketing Strategy for Software Companies: A Practical Plan Built on Screen Recordings
Video marketing for software is mostly showing the product working. Here is a plan: goals, formats by funnel stage, a production routine and the few metrics worth tracking.
8 min read
Video Marketing
How to Record a Software Demo
A step-by-step method for recording a software demo people can follow: prepare the machine, capture the right window, get the microphone right, then trim and export.
14 min read
Comparisons
ReScreen vs CleanShot X: A Video Recorder and a Capture Tool, Compared
Both zoom into your clicks and put the recording on a background. One of them is also the best screenshot tool on the Mac, and that is the decision.
6 min read
Product Features
4K 60 FPS Screen Recording on Mac: Resolution, Codecs and Quality Explained
Blurry text and choppy scrolling come from the wrong settings, not the wrong Mac. Here is what resolution, frame rate, codec and quality actually do.
6 min read
Video Marketing
How to Make a Product Demo Video That Converts
Most demo videos are feature tours nobody finishes. Here is how to plan and script a short demo around one outcome, with a five-beat script you can copy.
8 min read
Video Marketing
How to Make a SaaS Launch Video From a Screen Recording (No Agency)
You do not need an agency or motion graphics to launch. A clear 60-second structure and a well-framed screen recording will carry a SaaS launch video.
6 min read
Video Marketing
Landing Page Product Videos: Show Your Product in 60 Seconds
A hero video has seconds to show what your product does. How to plan, record and export a 60-second landing page product video that works on mute.
7 min read
Comparisons
ReScreen vs OBS Studio: Which Mac Screen Recorder Fits the Job You Actually Have?
OBS Studio is a live production studio. ReScreen is a recorder and editor for polished tutorials. Here is how to tell which job you actually have.
6 min read
Comparisons
ReScreen vs Screen Studio: An Honest Comparison for Mac Users
Both record your Mac screen and zoom in for you. The differences are in the details: audio tracks, crash recovery, sharing, GIFs and how you pay.
5 min read
Video Marketing
Sales Demo Videos for Outbound: A Playbook for Personalised Async Demos
Prospects ignore paragraphs and dodge calendar links. Here is a repeatable way to send a short, personal demo video instead — and record it in one take.
6 min read
Product Features
Screen Recording Backgrounds and Padding: Make a Capture Look Designed
A raw capture reads as a screenshot that moves. Padding, rounded corners, a shadow and a background of your own make the same take look designed.
6 min read
Video Marketing
Screen Recordings for Social Media Marketing: A Strategy for LinkedIn, X and Shorts
Your product is your best content and it is already on your screen. A practical system for turning short screen recordings into a steady social media presence.
6 min read
Feature Guides
Smart Zoom Settings Explained: Every Control, Default and Recommended Value
What each Smart Zoom control in ReScreen does, what it defaults to, and the values worth using for tutorials, product demos, social clips and courses.
6 min read
Product Features
The Auto Zoom Screen Recorder for Mac That Builds Zooms From Your Clicks
Viewers cannot read a 40-pixel button on a 4K capture. Here is how Smart Zoom builds editable zooms from your clicks, and who it saves the most time.
6 min read
Comparisons
The Best Screen Recorder for Mac Depends on the Job: An Honest Roundup
Nine Mac screen recorders, sorted by the job each one does best, from quick clips to live streams. Written by the makers of ReScreen, and we say so up front.
10 min read
Use Cases
Viewers Can't See What You Click? How to Fix Unreadable Screen Recordings
Tiny buttons, a four-pixel pointer and silent clicks: why screen recordings become unreadable on small players, and the fixes that do not mean re-recording.
6 min readAbout product demos articles
A product demo is software shown working, in the shortest time that earns a decision. These articles cover how to record a software demo, SaaS demo best practices, a product demo script template, the best product demo software and product demo video software for Mac.
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